Value Chain Analysis

0h 07m
Marketing and Strategy
icon-foundation V2 Created with Sketch. Foundation

What you’ll learn

  • What the value chain represents
  • How to use the value chain to assess and compare companies and industries
  • How value chain analysis can affect a company’s strategy and operations


What makes your company unique? What makes it competitive? Without this information, it’s nearly impossible to come up with a strong business strategy.

The value chain is a framework that companies can use to classify business activities, from logistics and services to personnel management and IT. In this course, you’ll learn not only how the value chain works, but how it can help you develop a strategy to better face competition.

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