Segmentation and Targeting

0h 08m
Marketing and Strategy
icon-foundation V2 Created with Sketch. Foundation

What you’ll learn

  • How segmentation and targeting can help you reach the right customers
  • 4 methods of segmentation
  • The 6Rs framework for choosing target customers

Description

A key part of the marketing process is identifying who to sell to. But where do you even start?

Here, with this course! You’ll begin with the definition of two key terms: segmentation and targeting. Next, discover the 6Rs of targeting and see them in action through a real life example from the entertainment industry. By the time you’re through, you’ll have a firm grasp of how to identify customers and be ready to put that knowledge to work for your business.

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