Segmentation and Targeting
What you’ll learn
- How segmentation and targeting can help you reach the right customers
- 4 methods of segmentation
- The 6Rs framework for choosing target customers
A key part of the marketing process is identifying who to sell to. But where do you even start?
Here, with this course! You’ll begin with the definition of two key terms: segmentation and targeting. Next, discover the 6Rs of targeting and see them in action through a real life example from the entertainment industry. By the time you’re through, you’ll have a firm grasp of how to identify customers and be ready to put that knowledge to work for your business.