Product Life Cycle

0h 10m
Marketing and Strategy
icon-foundation V2 Created with Sketch. Foundation

What you’ll learn

  • The 4 stages of the product life cycle
  • The challenges and basic marketing strategies for each stage
  • The 5 product adoption groups
  • How marketing can impact the product life cycle


Some products may seem as if they last year after year, delivering endless profits. But the truth is, every product takes a natural course through the market.

This course will guide you through each stage of the product life cycle. Join us to learn about how, when, and why customers adopt products at different stages. Then, through a real world example, see how a product you use every day is part of this cycle.

Related Courses