What you’ll learn
- The definition of positioning
- How to draw a positioning map
- How to find what sets you apart from competitors
Perhaps you know how your company segments the market for its product or service. You may also understand which customer segments are targeted. But how does your company position itself among competitors?
Every business wants to stand out as the most attractive option. This course will bring you closer to that goal. In just a few minutes, you’ll get the basics, as well as a few extra tips for how to position your product or service effectively.