What you’ll learn
- The categories of the PEST framework
- How PEST catetegories affect businesses
- How to use PEST to draw conclusions about the external environment
- Tips for using PEST to effectively assess situations
No company exists in a bubble. All kinds of external factors can impact sales and success: the passing of laws, disruptive technology, and even social media trends. To sell—and sell well—companies need to do their best to anticipate and understand these trends to become or stay competitive.
A PEST analysis allows companies to evaluate the outside world in four key areas. With this course, you’ll learn about those areas, as well as how they can be used to plan a strong strategy for business and product development.