Marketing: Reaching Your Target

1h 06m (5 Sections)
Marketing and Strategy
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What you’ll learn

  • The scope of the marketing mix
  • How to define and classify products
  • How the product life cycle affects marketing approaches
  • How to determine pricing
  • The role and structure of distribution channels
  • How to use promotion to impact customer behavior


Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete?

In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

This course alone holds a wealth of information to improve your marketing skills, but to fully grasp how the marketing mix delivers on the steps of the marketing process, we recommend first taking Marketing: Understanding Your Customers.

Section 1: The 4Ps - Product

Section 2: Product Life Cycle

Section 3: The 4Ps - Price

Section 4: The 4Ps - Place

Section 5: The 4Ps - Promotion

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