Five Forces Analysis

0h 10m
Marketing and Strategy
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What you’ll learn

  • What the Five Forces represent and how they affect industry profitability
  • How a Five Forces analysis can evaluate an industry and form the base of strategic options
  • Essential points for using the Five Forces


You may feel your product is ready to launch, but how do you know if an industry is ready—or right—for your product?

A Five Forces Analysis can help you determine the profitability of an industry. This course will introduce you to this key framework. Learn how to tell if an industry is really attractive for you, if there are opportunities to leverage your strengths, and if there are ways for you to truly stand out, and create an advantage.

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