What you’ll learn
- The role of distribution channels
- How various channels are structured
- How companies can optimize the benefits of different distribution channels
What’s the best way for manufacturers to get products into the hands of customers? Nowadays there are many options, thanks to distribution channels.
Distribution channels have many different structures and members, including intermediaries who collect payments and make arrangements for delivery, among other duties. In this course, you’ll learn about several different types of distribution channels, as well as how real companies utilize their benefits to create an advantage.