Attitude Change Models

0h 10m
Marketing and Strategy
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What you’ll learn

  • What attitude change models indicate about customer behavior
  • How attitude change models can help determine marketing messages
  • How to utilize different promotional methods effectively
  • The advantages of different attitude change models


What exactly happens between the moment a customer hears about a product and the moment he or she buys it? What stages lie between? What influences the final decision?

Attitude change models such as AIDA and AIDMA can help you understand your customers’ thought processes. Join us in this course to improve your marketing communications throughout the decision making processes of customers, and develop measures to drive sales.

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